“Plastic Constraint” is a commissioned naked-eye 3D animation exhibited at Haikou MIXC high-end shopping mall. In our animation, a whale, trapped in a plastic container, struggles to break through but fails and dies in agony. Inspired by the air and marine pollution in Hainan China, the strong imagery was aimed to illustrate how the increasing amount of plastics pollutants in the ocean is damaging the ecosystem and harming marine species. Plastic can affect marine species in various ways, from entanglement and injury to ingestion and toxic contamination. Just like the whale in the animation, an estimated 300,000 marine mammals are killed by plastic ingestion or entanglement each year, making the ocean a nightmarish slaughterhouse.
Plastic pollution has emerged as one of China’s biggest environmental problems, especially in Hainan China, one of the well-known tourist destinations for its marine ecology. Exhibited on the busiest streets at the heart of Haikou, the project aims to raise public awareness on such environmental catastrophe, while also actively supporting Hainan’s new standards and enforcement system on banning non-biodegradable plastic bags and utensils by the end of 2020 and the material completely before 2025.
My Contribution
This project was originally a personal digital artwork. It was selected and commissioned by MIXC (China Resources Land 華潤集團) and was featured in the Exhibition “The Green Wave” curated by Coriolis 龠力. The exhibition also served as the opening ceremony for Haikou MIXC shopping mall.
Credit
Designed by Studio N Creator : Damon Chen Sound Design : Roy Lo Assistant : Angela Li Editor : Vivianne Chau
Version 1 (South East Corner)
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Version 2 (South West Corner)
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concept/ sketches
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Prototypes
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